Super apps early adopters and consumer spending 2022

According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the number of potential day-one users for super apps is estimated to reach 98 million. This would lead to an estimated 3.25 trillion U.S. dollars in annual spending on a super app by early-adoption users.

Estimated number of super app early adopters and consumer spending in selected markets as of January 2022

Characteristic	United States	United Kingdom	Germany	Australia	Total
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-	-	-	-	-	-
-	-	-	-	-	-
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Release date

July 2022

More information

Region

Worldwide, Australia, Germany, United Kingdom, United States

Survey time period

January 11 to 31, 2022

Number of respondents

9,904*

Special properties

survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website

Supplementary notes

*Total respondents

¹According to the source: "Population and consumer spending data come from a government-run statistics bureau in each country."

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