France: shopping activities during Cyber Week 2022

The results of a survey on Black Friday and Cyber Monday conducted between October and November 2022 show that in that year, 85 percent of French consumers would compare prices between different retailers during Cyber Week more often than in the previous year. Meanwhile, about 66 percent of respondents stated that they were waiting for Black Friday/week sales in order to buy big ticket items.

Which of the following shopping activities will you do during Black Friday/week sales?

Characteristic	Share of respondents
I am waiting for Black Friday/week sales to buy big ticket items	66%
I already know what I am going to buy Black Friday/week sales	15%
I will more often compare prices between different retailers before buying (compared to last year)	85%
I will try to make a larger share of my holiday gift purchases during the sales periods (compared to last year)	75%

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Release date

November 2022

More information

Region

France

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.

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