Beauty: preferred sales channel on Black Friday in the U.S. 2022

According to the results of a survey carried out between October and November 2022, 57 percent of consumers in the United States stated that they would shop for beauty products more online than offline during Black Friday.

Sales channels consumers in the United States planned to use most for beauty product shopping during Black Friday in 2022

Characteristic	Share of respondents
More online	57%
More offline	25%

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Release date

November 2022

More information

Region

United States

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Figures might not add up to 100 percent because the source specifies that the rest of the population planned to split their shopping evenly between the two sales channels.
Date of release is date of access.

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