UK consumers' online Black Friday weekend shopping preference in 2022, by category
Across all displayed consumer goods categories, consumers in the United Kingdom said they that they would shop more online than in-store over Black Friday weekend in 2022. Erotic materials and toys was one of the categories with the highest share of consumers expecting to shop more online, which is understandable considering consumers' wish for discretion. Home and garden was the category with the lowest share of online shoppers.