UK consumers buying more gifts during black friday week

In 2022, the majority of consumers were planning to buy more gifts over sales days, such as Black Friday and Cyber Monday, than they did in 2021. Gen Z were the generation with the highest intention to do so, at a huge 91 percent.

Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation

Characteristic	Share of respondents
Gen Z	91%
Millennials	87%
Gen X	70%
Baby Boomers	44%
Total	73%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

November 2022

More information

Region

United Kingdom

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.

Citation formats