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Engagement rates of virtual creators on TikTok worldwide 2022

Published by Valentina Dencheva, Jan 6, 2023
In October 2022, Nobody Sausage (handle: @nobodysausage) had an engagement rate of 1.35 percent, which means that 1.35 percent of its followers interacted with its posts on average. It was also the most followed virtual creator on TikTok, having amassed 16.7 million followers. The virtual creator with the highest engagement rate in this data set was FN Meka, with 3.19 percent.

Engagement rates of selected virtual creators on TikTok worldwide as of October 2022

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NeoReach
Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

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Statistics on " TikTok marketing "

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Statistics on TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

5

Competitors

8

Audience and user behavior

7

Further related statistics

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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