Follower growth of virtual creators on Instagram worldwide 2022
On October 11, 2022, the number of Instagram followers of Lu of Magalu (handle: @magazineluiza) increased by 0.02 percent compared to the number recorded on September 11, 2022. She was also the most followed virtual creator on Instagram, having amassed six million followers. The virtual creator with the highest follower growth in this data set was Ai Ailynn, with 0.93 percent.