Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2022, six of every ten Gen Z shoppers intended to use social media for their holiday shopping, up from 49 percent in the previous year.
Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 13, 2022). Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort." Chart. October 13, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. (2022). Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected Use of Social Media in Holiday Shopping in The United States in from 2020 to 2022, by Generational Cohort." Statista, Statista Inc., 13 Oct 2022, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte, Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort Statista, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/ (last visited September 19, 2024)
Expected use of social media in holiday shopping in the United States in from 2020 to 2022, by generational cohort [Graph], Deloitte, October 13, 2022. [Online]. Available: https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/