Millennials were expected to be the generational cohort to participate the most in mobile commerce during holiday shoping in 2022, with nearly nine in ten U.S. Millennials using a phone or tablet to make a holiday purchase that year. Gen Z ranked in second, following closely with 85 percent.
Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort
Characteristic
Will use a mobile device
Will not use a mobile device
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Tinuiti. (September 19, 2022). Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/
Tinuiti. "Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort." Chart. September 19, 2022. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/
Tinuiti. (2022). Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/
Tinuiti. "Mobile Device Usage Intention for Holiday Gift Shopping in The United States in 2022, by Generational Cohort." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/
Tinuiti, Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort Statista, https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/ (last visited September 17, 2024)
Mobile device usage intention for holiday gift shopping in the United States in 2022, by generational cohort [Graph], Tinuiti, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1346124/holiday-shopping-mobile-devices-online-shoppers-us-generation/