Both digitally native and established brands saw a reduction in growth in direct-to-consumer (D2C) sales between 2020 and 2022, with the former falling drastically from 40 percent to 5.5 percent. From 2023 and continuing into 2025, forecasts suggest D2C sales from both types of brands will be growing at relatively similar rates.
Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025
Characteristic
Established brands
Digitally native brands
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eMarketer. (June 27, 2023). Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. "Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025." Chart. June 27, 2023. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. (2023). Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. "Direct-to-consumer (D2c) E-commerce Sales Growth by Digitally Native and Established Brands in The United States from 2020 to 2025." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer, Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 Statista, https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/ (last visited September 13, 2024)
Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 [Graph], eMarketer, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
