Attitudes toward different online advertising formats in Russia 2022

Published by Statista Research Department, Oct 27, 2023
Approximately 60 percent of Russians had a favorable opinion on contextual adverting, as per a survey conducted in September 2022. Customized native advertising, which was based on users' data, interests, and search queries, was viewed less favorably, with 54 percent of Russians holding a positive attitude toward it.

How do you feel about the following types of advertising?

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Release date

September 2022

Region

Russia

Survey time period

September 22-23, 2022

Number of respondents

1,900 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was posed as follows: "Как вы относитесь к следующим видам рекламы?"

According to the source, contextual advertising is based on users' data, interests, and search queries. On the other hand, active advertising does not offer goods and services directly but contains useful information on a topic related to a product or service.

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