A 2022 survey of Canadian business representatives found that 77 percent used stored personal customer information for providing service. Another 22 percent said they used the collected data to build customer profiles to personalize services. An additional 11 percent of respondents reported they use the collected customer data for marketing purposes.
Purposes of customers personal information collected by companies in Canada in 2022
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Office of the Privacy Commissioner of Canada. (March 10, 2022). Purposes of customers personal information collected by companies in Canada in 2022 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/
Office of the Privacy Commissioner of Canada. "Purposes of customers personal information collected by companies in Canada in 2022." Chart. March 10, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/
Office of the Privacy Commissioner of Canada. (2022). Purposes of customers personal information collected by companies in Canada in 2022. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/
Office of the Privacy Commissioner of Canada. "Purposes of Customers Personal Information Collected by Companies in Canada in 2022." Statista, Statista Inc., 10 Mar 2022, https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/
Office of the Privacy Commissioner of Canada, Purposes of customers personal information collected by companies in Canada in 2022 Statista, https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/ (last visited October 11, 2024)
Purposes of customers personal information collected by companies in Canada in 2022 [Graph], Office of the Privacy Commissioner of Canada, March 10, 2022. [Online]. Available: https://www.statista.com/statistics/1346337/companies-use-customer-information-canada/
