Share of marketing budgets allocated to live streaming among retailers worldwide 2022

Published by
Valentina Dencheva,
Mar 19, 2024
During a 2022 survey, 50 percent of respondents at organizations selling products through physical locations or online using live streaming as a sales or promotional channel stated that their organizations invested 10 to 50 percent of their marketing budgets into live streaming. The most popular platforms used by consumers to purchase products during live-streaming events are Facebook, Instagram, and TikTok.

Share of marketing budgets allocated to live streaming among retailers using livestreaming as a sales or promotional channel worldwide as of April 2022

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Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents

Special properties

among organizations sell products through physical locations or online using live streaming as a sales or promotional channel

Method of interview

Online survey

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