Between January to July 2022, influencer videos constituted 60 percent of video views on Facebook. Media company videos followed with 30 percent of video views, while brand and aggregator content came last with ten percent.
Distribution of Facebook video views in the United States between January and July 2022, by creator category
"Brands" are defined as organizations that sell primarily nonmedia
goods or services, and “aggregators” are defined as unverified creators who mainly repost content.
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Activate. (November 1, 2022). Distribution of Facebook video views in the United States between January and July 2022, by creator category [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed
Activate. "Distribution of Facebook video views in the United States between January and July 2022, by creator category." Chart. November 1, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed
Activate. (2022). Distribution of Facebook video views in the United States between January and July 2022, by creator category. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed
Activate. "Distribution of Facebook Video Views in The United States between January and July 2022, by Creator Category." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed
Activate, Distribution of Facebook video views in the United States between January and July 2022, by creator category Statista, https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed (last visited February 16, 2025)
Distribution of Facebook video views in the United States between January and July 2022, by creator category [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?__sso_cookie_checker=failed