Over the forecast period until 2028, the reach by social network is forecast to exhibit fluctuations among the 11 segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Facebook attains the highest value throughout the entire period, reaching 36.64 million users.
Data provided by Statista Market Insights are estimates. Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Number of users of selected social media platforms in Argentina from 2018 to 2028, by platform (in millions) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/
Statista. "Number of users of selected social media platforms in Argentina from 2018 to 2028, by platform (in millions)." Chart. November 21, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/
Statista. (2023). Number of users of selected social media platforms in Argentina from 2018 to 2028, by platform (in millions). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/
Statista. "Number of Users of Selected Social Media Platforms in Argentina from 2018 to 2028, by Platform (in Millions)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/
Statista, Number of users of selected social media platforms in Argentina from 2018 to 2028, by platform (in millions) Statista, https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/ (last visited November 03, 2024)
Number of users of selected social media platforms in Argentina from 2018 to 2028, by platform (in millions) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1346751/social-media-users-argentina-by-platform/