Most watched content types on free ad-funded streaming services in the U.S. 2022

Published by
Julia Stoll,
Dec 12, 2023
More than two-thirds of U.S. respondents to a 2022 survey stated that they frequently watched movies that first premiered over five years ago on the free ad-supported video streaming services Pluto TV, Tubi, or Xumo. The second most popular content type on these services was episodes from TV shows that were no longer running, followed by movies that first premiered in the last five years.

Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types

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Release date

October 2022

Region

United States

Survey time period

2022

Number of respondents

4,001 respondents

Age group

18 years and older

Special properties

respondents who use either Pluto TV, Tubi, or XUMO to watch video

Supplementary notes

The source adds the following information: "'Frequently' is defined as a 4 or 5 on a scale of 1-5, where 5 represents 'I frequently watch this type of content on this service' and 1 represents 'I never watch this type of content on this service.'"

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Statistics on " Free ad-supported streaming TV in the United States "

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Overview

5

Content

6

Advertising

6

Platforms

8

Consumer behavior

7

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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