Popular content type on ad-funded streaming U.S. 2022

More than two-thirds of U.S. respondents to a 2022 survey stated that they frequently watched movies that first premiered over five years ago on the free ad-supported video streaming services Pluto TV, Tubi, or Xumo. The second most popular content type on these services was episodes from TV shows that were no longer running, followed by movies that first premiered in the last five years.

Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

United States

Survey time period

2022

Number of respondents

4,001 respondents

Age group

18 years and older

Special properties

respondents who use either Pluto TV, Tubi, or XUMO to watch video

Supplementary notes

The source adds the following information: "'Frequently' is defined as a 4 or 5 on a scale of 1-5, where 5 represents 'I frequently watch this type of content on this service' and 1 represents 'I never watch this type of content on this service.'"

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