In 2023, Indomie was the most preferred food brand in Indonesia, with a penetration rate of 96.6 percent. Indomie is an Indonesian instant noodle brand which is most well known for its instant Mi Goreng.
Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate
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Kantar Worldpanel. (July 30, 2024). Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. "Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate." Chart. July 30, 2024. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. (2024). Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. "Most Preferred Fast-moving Consumer Goods (Fmcg) Brands in The Food Category in Indonesia in 2023, by Penetration Rate." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed
Kantar Worldpanel, Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate Statista, https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed (last visited January 16, 2025)
Most preferred fast-moving consumer goods (FMCG) brands in the food category in Indonesia in 2023, by penetration rate [Graph], Kantar Worldpanel, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1346815/indonesia-penetration-rate-of-preferred-food-brands/?__sso_cookie_checker=failed
