In 2023, Sariwangi, a tea brand, was the most preferred beverage brand in Indonesia with a penetration rate of 68.6 percent. This was followed by an instant coffee brand, Kapal Api, with a penetration rate of 64 percent.
Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate
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Kantar Worldpanel. (July 30, 2024). Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. "Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate." Chart. July 30, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. (2024). Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed
Kantar Worldpanel. "Most Preferred Fast-moving Consumer Goods (Fmcg) Brands in The Beverage Category in Indonesia in 2023, by Penetration Rate." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed
Kantar Worldpanel, Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate Statista, https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed (last visited March 15, 2025)
Most preferred fast-moving consumer goods (FMCG) brands in the beverage category in Indonesia in 2023, by penetration rate [Graph], Kantar Worldpanel, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1346823/indonesia-penetration-rate-of-preferred-beverage-brands/?__sso_cookie_checker=failed
