In a survey conducted among active investors in Australia in 2021, over one third of respondents indicated that they currently held only one product type in their investment portfolio. Around one quarter of respondents said they currently held two product types.
Average number of financial product or investment types owned by investors in Australia in 2021
Respondents were active Australian retail investors who had made at least one transaction (trading securities, derivatives or cryptocurrency) since March 2020
Method of interview
Online survey
Supplementary notes
Participants ranged from 'recent investors' (started investing during or after March 2020) to 'moderately experienced investors' (started investing before March 2020, but less than five years ago) to 'most experienced investors' (five or more years of investing).
Survey question: " How many of each of the following financial product types or investments do you currently own? Please provide your best estimate. (Single response per product) "
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ASIC. (August 11, 2022). Average number of financial product or investment types owned by investors in Australia in 2021 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed
ASIC. "Average number of financial product or investment types owned by investors in Australia in 2021." Chart. August 11, 2022. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed
ASIC. (2022). Average number of financial product or investment types owned by investors in Australia in 2021. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed
ASIC. "Average Number of Financial Product or Investment Types Owned by Investors in Australia in 2021." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed
ASIC, Average number of financial product or investment types owned by investors in Australia in 2021 Statista, https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed (last visited January 24, 2025)
Average number of financial product or investment types owned by investors in Australia in 2021 [Graph], ASIC, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1346990/australia-share-of-investors-who-own-financial-products-or-investments-by-type-2021/?__sso_cookie_checker=failed
