In a survey conducted among active investors in Australia in 2021, around 27 percent of respondents indicated that family and friends were one of the factors influencing their decision to start investing. A similar amount of respondents indicated that they wanted to generate another income stream as a factor influencing their decision.
Leading factors influencing investors to start investing in Australia in 2021
Respondents were active Australian retail investors who had made at least one transaction (trading securities, derivatives or cryptocurrency) since March 2020
Method of interview
Online survey
Supplementary notes
Participants ranged from 'recent investors' (started investing during or after March 2020) to 'moderately experienced investors' (started investing before March 2020, but less than five years ago) to 'most experienced investors' (five or more years of investing).
Survey question: "Q9. Thinking back to when you first started investing, which of the following influenced your decision to start investing? (List order was randomised) (Multiple response)".
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ASIC. (August 11, 2022). Leading factors influencing investors to start investing in Australia in 2021 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/
ASIC. "Leading factors influencing investors to start investing in Australia in 2021." Chart. August 11, 2022. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/
ASIC. (2022). Leading factors influencing investors to start investing in Australia in 2021. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/
ASIC. "Leading Factors Influencing Investors to Start Investing in Australia in 2021." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/
ASIC, Leading factors influencing investors to start investing in Australia in 2021 Statista, https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/ (last visited December 12, 2024)
Leading factors influencing investors to start investing in Australia in 2021 [Graph], ASIC, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1347040/australia-leading-factors-influencing-investors-to-start-investing/