Australia: leading factors influencing investors to start investing 2021

In a survey conducted among active investors in Australia in 2021, around 27 percent of respondents indicated that family and friends were one of the factors influencing their decision to start investing. A similar amount of respondents indicated that they wanted to generate another income stream as a factor influencing their decision.

Leading factors influencing investors to start investing in Australia in 2021

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Release date

August 2022

More information

Region

Australia

Survey time period

November 19 to 30, 2021

Number of respondents

1,053 respondents

Age group

18 years and older

Special properties

Respondents were active Australian retail investors who had made at least one transaction (trading securities, derivatives or cryptocurrency) since March 2020

Method of interview

Online survey

Supplementary notes

Participants ranged from 'recent investors' (started investing during or after March 2020) to 'moderately experienced investors' (started investing before March 2020, but less than five years ago) to 'most experienced investors' (five or more years of investing).

Survey question: "Q9. Thinking back to when you first started investing, which of the following influenced your decision to start investing? (List order was randomised) (Multiple response)".

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