In a survey conducted among active investors in Australia in 2021, over 50 percent of respondents indicated that when they first began investing, they purchased Australian shares. Around 20 percent of investors purchased cryptocurrency when they first began investing.
Financial product types investors purchased when they began investing in Australia in 2021
Respondents were active Australian retail investors who had made at least one transaction (trading securities, derivatives or cryptocurrency) since March 2020
Method of interview
Online survey
Supplementary notes
Participants ranged from 'recent investors' (started investing during or after March 2020) to 'moderately experienced investors' (started investing before March 2020, but less than five years ago) to 'most experienced investors' (five or more years of investing).
Survey question: "Thinking back to your first ever investment in a financial product, which product type was it? (Single response)"
‘Something else’ includes those that selected: market linked notes, hybrid securities, warrants or something else.".
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ASIC. (August 11, 2022). Financial product types investors purchased when they began investing in Australia in 2021 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed
ASIC. "Financial product types investors purchased when they began investing in Australia in 2021." Chart. August 11, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed
ASIC. (2022). Financial product types investors purchased when they began investing in Australia in 2021. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed
ASIC. "Financial Product Types Investors Purchased When They Began Investing in Australia in 2021." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed
ASIC, Financial product types investors purchased when they began investing in Australia in 2021 Statista, https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed (last visited February 12, 2025)
Financial product types investors purchased when they began investing in Australia in 2021 [Graph], ASIC, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1347062/australia-financial-product-types-investors-purchased-when-they-began-investing/?__sso_cookie_checker=failed