During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 41 percent named skills as one of the biggest barriers to the growth of digital marketing and advertising. Metrics and measurement and fragmentation of the marketing ecosystem followed, mentioned by 39 percent and 27 percent of the interviewees, respectively.
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
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WARC. (July 21, 2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed
WARC. "Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed
WARC. (2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed
WARC. "Digital Marketing and Advertising Growth Barriers in Europe, The Middle East, and Africa (Emea) as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed
WARC, Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 Statista, https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed (last visited February 08, 2025)
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1347624/digital-marketing-barriers-emea/?__sso_cookie_checker=failed