Share of digital in marketing budgets in EMEA 2022
During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 40 percent of respondents stated that they or their clients invested less than 31 percent of their marketing budgets into digital advertising and marketing. On the other hand, 17 percent reported spending more than 60 percent of the total budget on digital activities.
