UK Christmas shopping behavior during inflation 2022

Inflation is set to impact many consumers over the holiday season in the United Kingdom in 2022 and there are certain behaviors that consumers who are worried about inflation are likely to engage in. One of the main examples is that around 85 percent of consumers said that they planned to buy fewer items in 2022. The majority of this demographic also said that they would mostly buy things which are on sale or discounted.

Share of consumers concerned about inflation who were likely to engage in selected Christmas shopping behaviors in the United Kingdom (UK) in 2022

Characteristic	Share of concerned holiday shoppers
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Release date

October 2022

More information

Region

United Kingdom

Survey time period

September 30 to October 3, 2022

Number of respondents

2,393*

Age group

18 years and older

Special properties

Consumers who planned to holiday shop and were very or fairly worried about inflation

Method of interview

Questionnaire

Supplementary notes

* 2,393 is the total survey count, 65 percent of which were worried about inflation.
The source asked respondents how likely they were to do the stated actions to complete their shopping over the upcoming holiday season.

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