Japan: video content business market size 2022

The market size of the video content business in Japan reached approximately 750 billion Japanese yen in fiscal year 2021. It is forecast to grow to 820 billion yen in fiscal 2022.
The source pointed out that the steady increase throughout the years can be explained by the continuing proliferation of smartphones and tablets as well as the higher accessibility of video recording hardware and video editing software.

Sales value of the video content business market in Japan from fiscal year 2018 to 2021 with a forecast until fiscal year 2022 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

July 2022

More information

Region

Japan

Survey time period

fiscal years 2018 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on sales at businesses

Supplementary notes

*Forecast.

The video contents market is comprised of video production services, video editing software, video streaming platforms, video streaming apps, and anime production.
Video production services indicate B2B video production services, which create videos such as product presentation videos and seminar videos to be used by enterprises internally and externally.
Video editing software refers to computer applications used for creating/editing digital videos.
Video streaming platforms indicate pay-per-view platforms for enterprises, which enable a number of users to view videos concurrently (free video streaming platforms are excluded).
Video streaming apps refer to paid subscription services that allow users to view videos online without having to download them (livestreaming).
Anime production refers to creation of anime, and the sales of anime production vendors include licensing fees if they own proprietary anime content.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Figures have been rounded.

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