Sex toys online shoppers by gender 2023

Male shoppers were more likely than their female counterparts to purchase erotic materials and toys online, a survey conducted in the second quarter of 2023 revealed. In France, approximately 34 percent of male shoppers reported buying sex toys via digital channels, versus 27 percent for their female counterparts. Similar gender differences in online shopping for sex toys were displayed in the United States, United Kingdom, Germany, and Sweden.

Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender

Characteristic	Male	Female
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Release date

November 2023

More information

Region

Worldwide, France, Germany, Sweden, United Kingdom, United States

Survey time period

Q2 2023

Number of respondents

19,293 respondents

Supplementary notes

Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, Greece
The source indicates that the research always includes a minimum of 1,000 respondents in each country.
Date of release is date of access.

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