E-commerce penetration in the sexual wellness devices industry witnessed a marked increase as a result of the COVID-19 pandemic. In the United States, the online share of the sex toys market increased from 59 percent in 2019 to some 73 percent in 2020/21. In France, that figure increased by 11 percentage points during the same period.
Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022
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Global market overview
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The U.S. market
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Sex toy usage and attitudes
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Leading sex toy products
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Sales channels
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Consumer demographics
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- Premium Statistic Share of people who own sex toys in the U.S. 2022, by age
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PwC. (December 1, 2021). Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022 [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/
PwC. "Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022." Chart. December 1, 2021. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/
PwC. (2021). Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022. Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/
PwC. "Online Share of The Sexual Wellness Devices Market in The United States, United Kingdom (Uk), and France from 2019 to 2022." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/
PwC, Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022 Statista, https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/ (last visited November 30, 2023)
Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022 [Graph], PwC, December 1, 2021. [Online]. Available: https://www.statista.com/statistics/1348910/sex-toys-online-market-share-by-country/