According to a survey conducted in 2023 among Chinese consumers who experienced South Korean cultural content, about 59.5 percent of respondents stated that Korean beauty was popular in their country. This was a considerable increase compared to 2021. K-beauty was among the cultural contents that gained a great increase in popularity.
Popularity of South Korean beauty products in China from 2018 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in China from 2018 to 2023 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in China from 2018 to 2023." Chart. April 2, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in China from 2018 to 2023. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in China from 2018 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in China from 2018 to 2023 Statista, https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed (last visited January 25, 2025)
Popularity of South Korean beauty products in China from 2018 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1349743/south-korea-korean-beauty-popularity-in-china/?__sso_cookie_checker=failed
