According to a survey conducted in 2023 among consumers who experienced South Korean cultural content in Malaysia, 66.6 percent of respondents stated that Korean beauty was popular in their country, indicating a further increase in popularity compared to the previous years. The popularity of K-beauty had risen again among Malaysians after the temporary drop in 2021.
Popularity of South Korean beauty products in Malaysia from 2018 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in Malaysia from 2018 to 2023 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Malaysia from 2018 to 2023." Chart. April 2, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in Malaysia from 2018 to 2023. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Malaysia from 2018 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Malaysia from 2018 to 2023 Statista, https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/ (last visited December 04, 2024)
Popularity of South Korean beauty products in Malaysia from 2018 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/