In 2022, Ottogi was the leading FMCG brand among consumers in South Korea, with the highest household penetration rate of 88.6 percent. Dongown and Chungjungone closely followed in second place with a household penetration rate of 84.8 percent each.
Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration
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Household penetration rate
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Kantar. (July 28, 2023). Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration." Chart. July 28, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. (2023). Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in South Korea in 2022, by Rate of Household Penetration." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration Statista, https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/ (last visited September 16, 2024)
Leading fast-moving consumer goods (FMCG) brands in South Korea in 2022, by rate of household penetration [Graph], Kantar, July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
