In 2022, workout and training apps counted approximately 65 million consumers who either subscribed or were very interested in subscribing to a service of this type. Among these, 75 percent were already subscribers, while 25 percent reported the intention to start a paid subscription within 12 months. In comparison, 20 percent of the 48 million meditation and mindfulness digital service users were subscribers, while the remaining 80 percent reported a strong interest in paying for a subscription on metal apps and platforms of this type.
Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022
Characteristic
Currently subscribe (%)
Intend to subscribe (%)
Total in millions
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According to the source: "Health and fitness services/apps are defined as workout/training, diet/nutrition tracking, mindfulness/meditation, and sleep
tracking services/apps."
Users who intend to subscribe: users who are "extremely or very likely to purchase a subscription in the next 12 months."
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Activate. (October 26, 2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022." Chart. October 26, 2022. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. (2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of Consumers in The United States Who Have a Paid Subscription or Are Interested to Start a Paid Subscription to a Digital Health and Fitness Service in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate, Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 Statista, https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/ (last visited September 15, 2024)
Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
