Time spent with media by user type and media U.S. 2022

Consumers in the United States spend a lot of time using media and technology on a daily basis. However, is there a difference between types of users? One group of users known as 'super users' spend almost twice as much time consuming media as other users. For example, super users viewed on average 7 hours and 1 minute of video a day, compared to 4 hours and 47 minutes among regular users. Super users who are also gamers spent 4 hours and a minute gaming compared to 1 hour 9 minutes on average compared to regular users.

Daily time spent using media and technology in the United States in 2022, by user type and media (in hours.minutes)

Characteristic	Super Users*	All Other Users
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Release date

November 2022

More information

Region

United States

Survey time period

as of November 2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source does not provide exact date of survey for this data. The date provided is the release date.

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