According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly 41 percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.
Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device
Characteristic
Desktop
Mobile
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The source examined approximately 43 billion anonymized user sessions related to 10 industries, including travel and hospitality, across 3,590 websites in 30 countries worldwide.
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ContentSquare. (February 13, 2024). Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/
ContentSquare. "Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device." Chart. February 13, 2024. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/
ContentSquare. (2024). Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/
ContentSquare. "Average Bounce Rate of Travel and Hospitality Websites Worldwide in 2022 and 2023, by Device." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/
ContentSquare, Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device Statista, https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/ (last visited September 17, 2024)
Average bounce rate of travel and hospitality websites worldwide in 2022 and 2023, by device [Graph], ContentSquare, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1350575/bounce-rate-travel-tourism-websites-by-device-worldwide/
