World's best brands according to consumers 2022

Most popular brands worldwide in 2022, by BrandIndex score

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Release date

November 2022

Region

Worldwide

Survey time period

September 28, 2021 to September 27, 2022

Supplementary notes

YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
The rankings chart shows the brands with the highest average index scores between September 28, 2021 and September 27, 2022.

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