Leading factors influencing beauty shoppers in the U.S. 2022

Published by
Dominique Petruzzi,
Dec 12, 2022
In 2022, the majority of consumers who recently shopped for beauty and skincare products in the United States stated that the main factor influencing their purchases was price. Quality ranked second, with around 39 percent of responses.

Main factors influencing consumers when purchasing beauty and skincare products in the United States in 2022

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Release date

November 2022

Region

United States

Survey time period

2022

Number of respondents

753 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased beauty/skincare in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).

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