Probability of U.S. mobile gamers opting for app tracking 2022

Published by Laura Ceci, Dec 9, 2022
According to a survey conducted during the second quarter of 2022 among mobile gamers in the United States, 26 percent of respondents reported being somewhat unlikely they would opt-in for app tracking. Around 24 percent of respondents reported they were not at all likely to opt-in for tracking, while 23 percent reported they were somewhat likely to do so.

Likelihood of mobile gamers in the United States opting-in for mobile app tracking as of 2nd quarter 2022

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Release date

October 2022

Region

United States

Survey time period

Q2 2022

Number of respondents

728 respondents

Age group

18-64 years

Special properties

mobile gamers

Method of interview

Online survey

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