Holiday shopping plans in Sweden 2022

In 2022, about half of consumers in Sweden said they specifically intended to shop for fewer items than before during the holiday season. A similar number of survey respondents said they were planning to reduce their spending on non-essential items.

Most common holiday shopping plans among consumers in Sweden in 2022

Characteristic	Share of respondents
I shop/will shop for fewer items than before	50%
I have reduced/will reduce my spending on non-essential items	49%
I shop/will shop more often for budget-friendly items	49%
Buy essential items as gifts, something the person uses in their everyday life	48%
Make sure the person I am buying a gift for wants it	45%
I am more likely to take advantage of holiday sales periods like Black Friday/week and Cyber Monday	37%
Gathering input from the persons I am buying a gift for (e.g. ask for a wishlist)	35%
I only purchase/will purchase items if they are on sale	25%
I actively/will actively not use my credit card to reduce costs	17%

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Release date

December 2022

More information

Region

Sweden

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative.
The total number of respondents for all 17 countries surveyed amounted to 17,390, and a minimum of 1,000 respondents for each country was included.

The date of release is the date of access.

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