Share of online grocery buyers in the U.S. 2023, by generational cohort

Published by Statista Research Department, Mar 25, 2024
In 2023, millennials were the most likely to engage in grocery e-commerce in the U.S., with 86 percent reporting that they shopped for groceries on the internet. Gen Z was next, with 83 percent making online grocery purchases.

Share of consumers buying groceries online in the United States in 2023, by generational cohort

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Release date

April 2023

Region

United States

Survey time period

April 2023

Number of respondents

17,683 respondents

Special properties

have purchased groceries online in the past 3 months

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Statistics on " Generational grocery shopping behavior in the U.S. "

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Overview

7

Store selection

8

Grocery shopping

7

Expenditure

4

Inflation

8

Sustainable and organic food shopping

7

Online grocery shopping

7

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