Top news sources audiences pay most attention to on social media 2023

According to a survey conducted among social media users worldwide in early 2023, TikTok and Snapchat users were found to be paying more attention to personalities and influencers than to mainstream journalists when it came to news. This was in contrast with Twitter and Facebook, where conventional outlets and journalists were found to still be king.

Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023

Characteristic	Mainstream news outlets/mainstream journalists	Smaller or alternative news sources	Politicians/political activists	Personalities (including celebrities and influencers)	Ordinary people
Twitter	55%	39%	43%	43%	34%
Facebook	43%	27%	24%	38%	37%
YouTube	42%	30%	26%	45%	29%
Instagram	42%	31%	25%	52%	33%
Snapchat	36%	30%	25%	55%	35%
TikTok	33%	31%	25%	55%	44%

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Release date

June 2023

More information

Region

Worldwide

Survey time period

January and February 2023

Number of respondents

see notes

Age group

18 years and older

Special properties

among respondents across 46 markets

Method of interview

Online survey

Supplementary notes

Respondents were randomly selected news users of each network with the sample sizes as follows: Facebook: 24,711, Twitter: 6,046, YouTube: 16,543, Instagram: 8,023, Snapchat: 932, TikTok: 4,322.

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