Between 2023 and 2024, Carousels and single image posts on Instagram experienced a slight decrease in engagement. Overall, engagement on Reels from feed* stood at 6.92 percent in 2024, up from 4.5 percent in 2023. Additionally, average user reach on Instagram decresed from 2023 to 2024.
Average engagement on Instagram posts from 2023 to 2024, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Metricool. (September 1, 2024). Average engagement on Instagram posts from 2023 to 2024, by format [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. "Average engagement on Instagram posts from 2023 to 2024, by format." Chart. September 1, 2024. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. (2024). Average engagement on Instagram posts from 2023 to 2024, by format. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool. "Average Engagement on Instagram Posts from 2023 to 2024, by Format." Statista, Statista Inc., 1 Sep 2024, https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/
Metricool, Average engagement on Instagram posts from 2023 to 2024, by format Statista, https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/ (last visited December 06, 2024)
Average engagement on Instagram posts from 2023 to 2024, by format [Graph], Metricool, September 1, 2024. [Online]. Available: https://www.statista.com/statistics/1353273/instagram-post-interaction-by-format/