Cosmetics & personal care ad spend on cinema in Australia 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on cinema advertising of the cosmetics & personal care category in Australia decreased by 39.2 thousand U.S. dollars (21.29 percent) in 2021 compared to the previous year. As a result, the advertising spending in Australia saw its lowest number in 2021 with 144.86 thousand U.S. dollars.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on cinema, the ad expenditure of the cosmetics & personal care category on magazines as well as on outdoor was considerably higher.

Cosmetics & personal care advertising spending on cinema in Australia from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Global overview

7

Regional overview

7

Cinema advertising spending by industry

5

Telvision advertising spending by industry

5

Australian consumers and the internet

4

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