Retail ad spend on newspapers in Australia 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on newspaper advertising of the retail category in Australia in 2021 decreased to 9.86 million U.S. dollars compared to the previous year. Therefore, 2021 marks the lowest advertising spending during the observed period.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on outdoor was higher and on internet it was considerably higher.

Retail advertising spending on newspapers in Australia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Global overview

6

National overview

6

Advertisers and retail partners

5

Retail advertising spending by medium

7

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Topics

Retail media in Australia
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