Cosmetics & personal care ad spend on outdoor in Australia 2019-2021

The expenditure on outdoor advertising of the cosmetics & personal care category in Australia increased by 1.1 million U.S. dollars (11.4 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Australia.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on outdoor, the ad expenditure of the cosmetics & personal care category on internet was considerably higher, while spending on newspapers was considerably lower.