Cosmetics & personal care ad spend on television in Australia 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on television advertising of the cosmetics & personal care category in Australia increased by 8.4 million U.S. dollars (11.79 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending in Australia reached a peak in 2021 with 79.59 million U.S. dollars.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on television, the ad expenditure of the cosmetics & personal care category on internet was lower and on newspapers it was considerably lower.

Cosmetics & personal care advertising spending on television in Australia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Global overview

7

Regional overview

7

Cinema advertising spending by industry

5

Telvision advertising spending by industry

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Australian consumers and the internet

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Topics

Video advertising in AustraliaVideo advertising and marketing worldwideVideo advertising and marketing in the U.S.Online video advertising in JapanOnline video advertising and marketing in Asia
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