Healthcare ad spend on digital static display in Belgium 2019-2021

Published by
Valentina Dencheva,
Nov 17, 2023
The expenditure on digital static display advertising in the healthcare category in Belgium increased by 3.4 million U.S. dollars (20.16 percent) in 2021. Therefore, it peaked that year at 20.26 million U.S. dollars. Notably, healthcare advertising spending in the media type continuously increased over the last years.
For more insights about advertising in Belgium: In 2021, in comparison to the healthcare ad expenditure on digital static display, ad spend on newspapers as well as on radio was lower.

Healthcare advertising spending on digital static display in Belgium from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Belgium

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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