Cosmetics & personal care ad spend on newspapers in Ireland 2019-2021

Published by Statista Research Department, Feb 27, 2023
In 2021, the expenditure on newspaper advertising of the cosmetics and personal care category in Ireland increased by 0.2 million U.S. dollars (11.71 percent) compared to 2020. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding period.
For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on newspapers, the ad expenditure of the cosmetics & personal care category on internet as well as on outdoor was lower.

Cosmetics & personal care advertising spending on newspapers in Ireland from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Ireland

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Overview

5

Key segments

4

Leading brands

5

Market players

4

International trade

6

Ad spending

5

Consumer behavior

7

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