Information technology ad spend on magazines in Italy 2019-2021

Published by Michele Majidi, Feb 27, 2023
Throughout 2021, the information technology (IT) segment spent 7.05 million U.S. dollars on advertising in magazines in Italy, marking an increase from the previous year's value of 7.23 million dollars. In comparison to magazine ad spending, IT ad spending on outdoor was higher, while on digital static display it was considerably higher.

Information technology (IT) advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Overview of Italian ad market

6

Traditional media

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Digital media

8

Leading players

5

Consumer perception

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