Entertainment & leisure ad spend on cinema in Malaysia 2019-2021

The expenditure on cinema advertising of the entertainment and leisure category in Malaysia declined to 1.15 million U.S. dollars in 2021. Therefore, the advertising spending in Malaysia saw its lowest number in that year with 1.15 million U.S. dollars. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the entertainment & leisure category on cinema, the ad expenditure of the entertainment & leisure category on magazines was considerably lower, while spending on radio was higher.