IT ad spend on cinema in Malaysia 2019-2021

The expenditure on cinema advertising of the information technology category in Malaysia increased significantly by 457.4 thousand U.S. dollars (+371.11 percent) in 2021 in comparison to the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the information technology category on cinema, the ad expenditure of the information technology category on magazines as well as on radio was considerably lower.