Food ad spend on newspapers in Malaysia 2019-2021

Published by Statista Research Department, Feb 27, 2023
The expenditure on newspaper advertising of the food category in Malaysia declined to 3.87 million U.S. dollars in 2021. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the food category on newspapers, the ad expenditure of the food category on internet as well as on radio was higher.

Food advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Malaysia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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